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Fashion + AV = Va-Va-Va-VOOM!

Fashion + AV = Va-Va-Va-VOOM!


New York’s Fashion Week for Spring 2020 was held earlier this month & as usual, was a multi-sensory, smashing success! The over-the-top pageantry wowed audiences, fashionistas, buyers, industry leaders, & designers alike. Ever more present in these shows – in addition to the actual garments worn by ethereal models – is the role played by Audio-Visual Technology as an entertaining & off-time crucial cast-member.



AV on the Catwalk:  From bright, pixel-rich visuals blaring from huge video & LED screens – to the accompanying music – audio-visual presentations have become an obvious partner to the characters on the catwalk. Fashion designers are employing elaborate AV displays to serve as backdrops & help establish the themes of their collections – adding even more ZING to their shows. Planar, LG, BrightSign, NEC, & others, all offer brilliant screens that make fabulous additions to any fashion happening.



Brick & Mortar Fashion:  In addition to exclusive runway shows, digital signage usage has become more & more prevalent in fashion retail spaces. This type of messaging has seductive powers, & can be used for several applications: Reinforcing brand, keeping customers entertained while waiting on line, announcing offers & sales, enticing potential clients to step-in to a store, & in some cases – it can be used as interactive shopping “helpers.” Whatever the intent, it’s obvious that digital signage is far more effective than the traditional static signage of yesteryear. A report by the Intel Corporation found that digital signage displays capture 400% more views than the more traditional static signage – & that will definitely get you more bang for your buck!


Go-Ahead…Wow Me:  Today’s consumers have come to expect engaging & immersive experiences, because we have all become increasingly comfortable & reliant on digital technology in our day-to-day lives. The presence of AV usage in retail spaces has certainly come a long way from the early digital signage solutions of the 1990s & early 2000s, when content was displayed on screens from DVD & VHS media players. Customers generally consider unique & engaging AV displays as positive retail experiences. These types of attention-grabbers do a great job of dazzling shoppers, & encouraging them return to those retailers.     



Specifically, technologies that are making the biggest impact in retail right now are touchscreens & LED screens. “Like all technology it’s about finding the right fit,” says Clas Dyrholm – CEO & Co-Founder of Reafiction (a Danish supplier of Mixed Reality & 3D Holographic Displays for the retail sector). Dyrholm adds that “…finding technology that can help drive sales in a time when sales are hard to come-by. In our world, impact often begins as a WOW factor. Once you stop people with the WOW factor, it then becomes about conversion. If the technology communicates & nudges people into engaging with the actual products, then you will see that conversion." And that’s what it’s all about!


Retail’s Gotta Have It:  Generally speaking, nowhere are the expectations as high & the rewards as rich as in the retail space. Creating an unforgettable in-store experience has become more important than ever, as so much of brick-and-mortar shopping has gone the way of mobile browsing & purchasing. Clothing stores MUST have dynamic & interactive experiences in order to compete within this crowded space, & the best way to draw-in & keep consumers is through bright, bold, & motion-driven visuals – often accompanied by clear & captivating audio. This is why discerning retailers are putting their trust in AV Integrators to deliver what they need in order to compete – & CAPTUS SYSTEMS always delivers the very best in all verticals. CAPTUS SYSTEMS can create the completely immersive, interactive AV experiences that today’s retailers demand – & we do it with extensive industry knowledge, creativity, & professionalism to back us up. Whatever audio-visual solution your brand requires – we’ve got you covered: Interactive touchscreens & tablets, fully automated control, digital signage players, ultra-thin bezel displays, video walls, LED walls, acoustics solutions, speakers, etc. You name it – CAPTUS SYSTEMS will take care of all of your AV needs! 

Yeah. We’ve got that!


Connecting All People To Unified Solutions

CAPTUS SYSTEMS pioneers as the foremost Audio Visual Design Company, revolutionizing Audio Visual Projects by merging them with an IT core. Our foundation lies in leading-edge Technology, delivering excellence through a blend of expertise and professionalism. With a focus on AV, IT, and Unified Communications Systems, we bring innovation to every project. Welcome to AV2.0 where cutting-edge solutions await.

At Captus Systems, our elite team comprises industry experts in Audio Visual, Information Technology, Project Management, Healthcare, Corporate services, and Administration. With a track record of designing and implementing cost-effective solutions for global leaders in Healthcare, Media, Technology, Higher Education, and Legal sectors, our collective leadership experience spans over 120 years.

What We Do

CAPTUS SYSTEMS consistently achieves exceptional outcomes through our meticulously crafted Captus Systems Design Process (CDP). This structured approach guarantees the fulfillment of all project requirements, culminating in top-tier audio quality, crisp video output, user-friendly interfaces, comprehensive documentation, unparalleled customer service, and exemplary project management. Take advantage of our complimentary design services to streamline your project budgeting and planning.

Why Captus Systems

Captus Systems surpasses expectations by leveraging proven best practices and processes to value engineer and deliver cutting-edge AV2.0 solutions, connecting people to unified solutions seamlessly. Our services encompass design, consulting, delivery, installation, project management, and ongoing system support.

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