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True Blue
True Blue

November is World Diabetes month, & famous monuments all over the globe become awash in blue light to draw attention to this cause. (Blue is the representational color for Diabetes Awareness.) With that in mind, it got us thinking about the color blue in general - & more specifically - how it relates to the business world & the tech sector in particular. Did you know that certain colors are proven to draw-out specific feelings & emotions from the observer? Well, it’s true - & this very topic is studied by neuroscientists the world over. Having this rainbow of knowledge is useful, because it helps corporations to understand which colors in particular are best to use in their branding, to elicit the precise emotions they want to evoke from consumers. For instance, most of us are aware of the strong impact that a red pigment has: Think for a moment of the companies that use it as their main logo color: Coca Cola, McDonald’s, Verizon, Netflix, CNN, Exxon – the list goes on. While red is considered to represent strength, power, & energy – blue has very different associations. Take note of the color of most police, airline pilot, & security officer uniforms – they’re BLUE, & this is no coincidence! The reason behind this color choice is that this calming hue stimulates feelings of trust, security, order, dependability, confidence, cleanliness, & serenity. It’s no wonder then that in the world of technology, so many companies use blue as the main component of their corporate identity: It’s a subliminal call-to-action to potential & returning customers, to “TRUST US.” Consider these examples: FaceBook, Twitter, LinkedIn, Skype, IBM, Microsoft Word, HP, General Electric, Dell, Vimeo, TechData, Crestron, Extron, Planar, Cisco, Zoom - & of course – Captus Systems! All of these are companies involved in large measure in the tech biz & through their branding, are signaling dependability - & vying to win consumers’ confidence in what they do & what they offer. To this very point, if you’re looking for a company on whom you can rely to not only be dependable & trustworthy - but also - to be on the cutting-edge of all-things AV and IT…then Captus Systems is the only brand you can rely on! Captus Systems will Design, Build, & Deliver all things needed for an amazing experience; visual display that will exhibit the most vivid content, audio that can be only described as crystal clear! To find-out how Captus Systems can deliver the best Audio-Visual & IT experience for you, please call us at 212-400-1616. Thank you.


Talking Turkey
Talking Turkey

With the Thanksgiving holiday upon us, so begins a period of reflection, gratitude, and thankfulness. As we gather with family and friends around the turkey, these thoughts run deep among us on a very personal level. But when you think about the other big portion of your life – your work self – do you have any thoughts about gratitude in that arena? Maybe it’s feeling thankful for your co-workers…your “second family.” Or perhaps, you’ve received a new title, promotion, or raise this past year. Or maybe – you’ve even started a brand-new job, setting your career path on a completely different course! The science of gratitude & its positive effects on the brain has been an intensely-studied hot topic in recent years. More specifically – the purposeful use of gratitude as a tool in business has been proven to be both beneficial and essential to all high-functioning organizations. “People work harder if they feel that what they are doing has meaning. Having a clear sense of purpose gives people a stronger sense of meaning, and improves their satisfaction at work,” says Jennifer Aaker, Stanford Graduate School of Business General Atlantic Professor of Marketing. “One large-scale study, which included 12,000 employees across a broad range of categories…showed that the employees who did derive meaning from their work were more than 3x as likely to stay with their companies, had 1.7x higher job satisfaction, & were 1.4x more engaged at work.” Globoforce – a leader in the study of the impact of gratitude on the workforce - has been conducting research in this field in over 50 countries worldwide Their studies (among other institutions studying this topic) have proven that the benefits of practicing gratitude in the workplace leads to a multitude of improvements on many levels. These positive gratitude by-products include both cost & performance-related components, such as productivity, profitability, loyalty, attendance, quality of work, & many others. These types of studies contend that the importance of recognizing & celebrating the contributions of a company & its team members is paramount to a business becoming the very best version of itself. Chief among these findings as related to the office setting are as follows: - Gratitude facilitates better sleep, which makes for a more alert, productive, & creative staff. - Gratitude reduces excessive entitlement: A person who feels entitled is grateful for nothing, which can lead to a toxic work environment. Grateful employees produce a higher frequency & level of positive emotions among their peers & management, which fosters an overall feeling of enthusiasm & optimism – which ultimately leads to a higher quality of work output, & to caring more about the company in general. - Gratitude drives workers to contribute more to their organization: Gratitude promotes innovative thinking, creativity, flexibility, curiosity, openness, & a true love of learning. As is stated by Catherine Stantus of Gelbgroup Consulting, “You literally cannot overplay the hand of gratitude; the grateful mind reaps massive benefits in every domain of life that has been examined so far. Gratitude is the ultimate performance-enhancing substance.” We at Captus Systems are grateful for many things, including…having a terrific year watching our company grow, our business partners – both in the field & in the office, our dedicated staff, & last but not least – our clients. We are thankful to have had a good, strong beginning to our journey, & look forward to continuing along this path as we grow ever more. Captus Systems hopes that you & yours have a Happy, Safe, & Delicious Thanksgiving Holiday. We wish you great success with your businesses & beyond - & also, that your gratitude list grows throughout this holiday season, & beyond! Captus Systems is a leading commercial Audio Visual Integration Company, serving New York City & the Tri-State area. Contact us to find-out how we can help make your AV meeting space & collaboration dreams come true! Please call 212-400-1616 – or visit our website at www.captussystems.com THANK YOU!


Stay put and Join in!
Stay put and Join in!

Technology is ubiquitous – it’s all around us! Today, we’re going to talk about the ways in which tech is transforming communication and collaboration for seamless connectivity. Fully Adaptable platforms Gone are the days of having to travel halfway across the globe for a face-to-face meeting. Fully interoperable platforms are among the most exciting technological advancements in the commercial AV sector. Today, you can use any number or combination of devices to collaborate with people. The Cloud extends that relationship to virtually any place on the planet - at any time. No matter what device(s) you and your colleagues use for collaboration - desktops or laptops, iPhone or Android, Microsoft Surface Hub, or WebEx TeamBoard (formerly known as SparkRoom) - the platforms of choice available from Zoom, Cisco, Skype for Business, StarLeaf, and others meet your collaboration needs seamlessly. Connecting and meeting with your team and partners around the country - or around the world - is easier than ever before! Modernized Conference Rooms Showing-up for a meeting well-prepared is a given, so naturally, you want to be sure that your material will be seen and heard by everyone - no matter where on Earth they’re actually located. With all-in-one conferencing solutions by Crestron, meetings are a breeze to execute. All of your content can be wirelessly shared using AirMedia, making it effortless to manage and present your information. To be seen with crystal clarity, a Captus Systems fully-engineered and designed conference room will include 4K PTZ cameras from companies like AVer and Vaddio, which will focus on individual speakers. This type of technology makes all participants feel like they are literally in the same room where a meeting is taking place, without having to actually be there. These kinds of tools have forever changed the collaboration world for the better! Going, Going, Gone to 4K 4K is now the standard in the commercial conference room space. Using 4K technology for meetings means that it is no longer a struggle to clearly see what is being presented on screen. Say goodbye to squinting! Dante and AVB Audio is now an IT discipline. Dante & AVB extend the performance of highly sensitive IP-enabled microphone systems, exponentially. BiAmp’s Tesiraforte and Tesira Server are the brain that allows for all callers to be heard with the same clarity, whether they are on via Cloud Conferencing, VoIP, or a traditional phone. This ensures that no one has to strain to hear what is said, ever again. One-Touch Solutions We know that nobody wants to touch the AV in the room! For this reason, one-touch solutions are not only preferred, but highly sought after. Rooms designed by Captus Systems using products from Crestron, QSC, BiAmp, or Atlona – just to name a few – allow for users to have the confidence to operate the AV technology with ease. A Captus Systems designed solution will streamline conferences, and eliminate all possible confusion. We are living in exciting times for the AV and IT Industry - an age where powerful tools and innovative advances have combined to create an opportunity for those willing to transform their meeting and conference spaces into those of the future. Let Captus Systems help you to achieve your ideal collaboration goals!


Keeping up With Collaboration Trends
Keeping up With Collaboration Trends

October 16, 2018 – New York City, NY: Gerald Abualy, CEO of Captus Systems, was one of many industry leaders included in this by-invitation-only "Maverick Connect on the Road" event, sponsored by Tech Data. Thank you to Steelcase for the terrific venue, and opportunity to tour their state-of-the-art showroom. The Maverick event featured presentations and opportunities to be hands-on with the industry’s leading manufacturers and technologies. We are always thrilled to participate in meaningful forums that demonstrate the direction and trends of the collaboration technology industry. Additionally, we at Captus Systems appreciated being considered as having something valuable to contribute to this event. Some notable stand-out moments at the workshop included live demonstrations with the Gen2 HP Elite Slice, QuickLaunch, and – learning about the wide and varied options from Dell Large Format Displays. Did someone say “Zoom Bundle”? Yes, they did! At the workshop, we also learned that we now have options to deploy hundreds of Zoom Rooms anywhere on the planet, more easily and cost effectively than ever before! We at Captus Systems look forward to using this knowledge to benefit our clients, partners, the Captus Team, and Captus Systems Community. We’re already looking forward to the next “Maverick Connect on the Road” event! For more info about Tech Data please visit their website https://www.techdata.com/


The CEO Goes Back to School…
The CEO Goes Back to School…

October 30, 2018 – Molloy College, Rockville Centre, NY: Gerry Abualy, CEO of Captus Systems, LLC, got a chance to pay it forward. At the request of Professor Steven Kent, PhD, of the Molloy College Business school, Mr. Abualy was asked to speak to a group which included business students who are members of Molloy’s Entrepreneurial Club. The well-attended intimate “Fireside Chat” setting provided the unique opportunity for Professor Kent, Mr. Abualy, and the students to have an in-depth conversation about the benefits and challenges of entrepreneurship. After Professor Kent’s introduction of Mr. Abualy, the presentation grew out of an informal “Q&A” format, with Professor Kent asking Gerry specifics about his career experiences. The floor was also opened-up to the students, who were encouraged to ask questions of Gerry. Some of the topics covered at the event were…best business practices, the importance of putting processes into place, controlling one’s destiny in the workplace, infrastructure and distribution, the pros and cons of “owning” vs. “leasing” business tools, the Cloud-based technology available to today’s companies, the advantage of predicting future trends, and of course - sales. When asked by one of the students about what NOT to do when embarking on an entrepreneurial journey, Gerry gave this sage advice: “Never be afraid to try new things early in your career. “Mistakes” should not define a person as a failure, but instead, they should be considered a valuable learning experience from where one can grow.” Another very significant tidbit shared by Gerry, was that “One should always understand the customer’s experience from their point of view. This is an important cornerstone upon which any successful business is built.” All in all, this experience was beneficial to everyone in attendance. The students gained invaluable knowledge culled from Gerry’s years of business expertise – and in turn, Gerry was excited to mentor young entrepreneurs at the beginning of their careers. Thank you, Professor Kent, Dean Mackenzie (Molly College’s Business School Director and MBA Program Professor), and of course, Mr. Abualy. For more info about Molloy College please visit their website https://www.molloy.edu/


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