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Fashion + AV = Va-Va-Va-VOOM!
Fashion + AV = Va-Va-Va-VOOM!

New York’s Fashion Week for Spring 2020 was held earlier this month & as usual, was a multi-sensory, smashing success! The over-the-top pageantry wowed audiences, fashionistas, buyers, industry leaders, & designers alike. Ever more present in these shows – in addition to the actual garments worn by ethereal models – is the role played by Audio-Visual Technology as an entertaining & off-time crucial cast-member. AV on the Catwalk: From bright, pixel-rich visuals blaring from huge video & LED screens - to the accompanying music – audio-visual presentations have become an obvious partner to the characters on the catwalk. Fashion designers are employing elaborate AV displays to serve as backdrops & help establish the themes of their collections – adding even more ZING to their shows. Planar, LG, BrightSign, NEC, & others, all offer brilliant screens that make fabulous additions to any fashion happening. Brick & Mortar Fashion: In addition to exclusive runway shows, digital signage usage has become more & more prevalent in fashion retail spaces. This type of messaging has seductive powers, & can be used for several applications: Reinforcing brand, keeping customers entertained while waiting on line, announcing offers & sales, enticing potential clients to step-in to a store, & in some cases – it can be used as interactive shopping “helpers.” Whatever the intent, it’s obvious that digital signage is far more effective than the traditional static signage of yesteryear. A report by the Intel Corporation found that digital signage displays capture 400% more views than the more traditional static signage - & that will definitely get you more bang for your buck! Go-Ahead…Wow Me: Today’s consumers have come to expect engaging & immersive experiences, because we have all become increasingly comfortable & reliant on digital technology in our day-to-day lives. The presence of AV usage in retail spaces has certainly come a long way from the early digital signage solutions of the 1990s & early 2000s, when content was displayed on screens from DVD & VHS media players. Customers generally consider unique & engaging AV displays as positive retail experiences. These types of attention-grabbers do a great job of dazzling shoppers, & encouraging them return to those retailers. Specifically, technologies that are making the biggest impact in retail right now are touchscreens & LED screens. “Like all technology it’s about finding the right fit,” says Clas Dyrholm – CEO & Co-Founder of Reafiction (a Danish supplier of Mixed Reality & 3D Holographic Displays for the retail sector). Dyrholm adds that “…finding technology that can help drive sales in a time when sales are hard to come-by. In our world, impact often begins as a WOW factor. Once you stop people with the WOW factor, it then becomes about conversion. If the technology communicates & nudges people into engaging with the actual products, then you will see that conversion." And that’s what it’s all about! Retail’s Gotta Have It: Generally speaking, nowhere are the expectations as high & the rewards as rich as in the retail space. Creating an unforgettable in-store experience has become more important than ever, as so much of brick-and-mortar shopping has gone the way of mobile browsing & purchasing. Clothing stores MUST have dynamic & interactive experiences in order to compete within this crowded space, & the best way to draw-in & keep consumers is through bright, bold, & motion-driven visuals – often accompanied by clear & captivating audio. This is why discerning retailers are putting their trust in AV Integrators to deliver what they need in order to compete - & Captus Systems always delivers the very best in all verticals. Captus Systems can create the completely immersive, interactive AV experiences that today’s retailers demand - & we do it with extensive industry knowledge, creativity, & professionalism to back us up. Whatever audio-visual solution your brand requires – we’ve got you covered: Interactive touchscreens & tablets, fully automated control, digital signage players, ultra-thin bezel displays, video walls, LED walls, acoustics solutions, speakers, etc. You name it – Captus Systems will take care of all of your AV needs! Yeah. We’ve got that!


Captus Systems: Connecting All People To Unified Solutions
Captus Systems: Connecting All People To Unified Solutions

What’s Important To You Is What’s MOST Important To Us… Exceptional AUDIO quality, crystal-clear VIDEO, EASE OF USE, unparalleled project management, and extraordinary customer service throughout. Captus Systems is the first Audio-Visual Design Company founded to approach Audio-Visual Projects from an IT core. We are an AV Design and Build Firm that leads with Technology - and Delivers with People, High Ethics, and Professionalism. We have the expertise to design and deliver AV, IT, and Unified Communications Solutions ANYWHERE. Welcome to AV 2.0! The Hallmarks of a Captus Systems Audio + Video Conference Room: Perfect Audio – everyone on a call can be heard with crystal clarity, no matter where they are Perfect Video - camera angles are set-up so that meeting participants appear to have a seat at the table Ease of Operation – calls can be scheduled to connect, based on calendar invitations Good Looking – beautiful design that always includes no visible wires Make Your Voice Heard - Clearly: While every microphone is not perfect for every space, Captus Systems will help you select the correct microphone for your room, based on all possible variables…ceiling height, number of persons in attendance, wall & floor coverings, etc. Innovations in microphone technology mean that the future of mics will be as networked devices. Captus Systems believes in the power of the network, and now the microphone is becoming a part of the IOT (Internet of Things) family. DANTE – (Digital Audio Network through Ethernet) is a combination of software, hardware, & network protocols that deliver uncompressed, multi-channel, low-latency digital audio over a standard ethernet network cable using Layer 3 IP packets. To Captus Systems, DANTE means that microphones can be easily and cost-effectively deployed, to provide the best user experience available today. Ceiling microphones that fit perfectly into a 2x2 tile have the power of over 100 traditional microphones. When these are combined with algorithms programmed into latest Digital Signal Processors “DSP,” the result is a speaker heard with uncompromising perfection…and PERFECTION is what we strive for! Captivate with Video: Video Conferencing has become the standard form of corporate communication. Whether implementing a classic video codec (using Cisco, Polycom, LifeSize), using a PC-based solution for Cloud video conferencing (using Skype for Business, ZOOM, StarLeaf), or just calling into an audio bridge - every user experience is the same. Captus Systems ensures that the VIDEO in your conference room will perform as intended, & will EXCEED all expectations! In addition to collaboration solutions - Digital Signage & Video Wall Displays both have the power to captivate. And, each have several applications - like Reinforcing Brand, Announcing Upcoming Events & News, & Welcoming Participants to your gathering. Captus Systems knows that the aesthetic matters most where video is concerned. We will get you the perfect technology for your use, so that the power of your content is delivered to the appropriate audience throughout your enterprise. Easy-Peasy: The Harvard Business Review surveyed business leaders worldwide about how collaboration is changing within their organizations. 72% of those polled said that they’re investing in “easier to use” collaboration solutions – because 64% asked reported that collaboration with external parties has “increased in importance.” At Captus Systems, we believe in technology that puts Ease Of Use at the top of the list so you can focus on what really matters. With platforms like Cisco Webex, Skype for Business, Zoom, & others – you’ll be collaborating seamlessly in no time. Captus Systems offers training for everyone on your team, so you’ll be left with no questions or confusion about how to implement your new technology. Bottom Line: Our Captus Systems Team designs and delivers cost-effective Audio-Visual & IT solutions for the world’s leading companies & organizations in the Healthcare, Media, Technology, Corporate, Higher Education, Entertainment, & Legal sectors. We have more than 120 years of combined industry leadership experience on our Team, which allows us to pass-along our expertise & knowledge to our customers so that we can always deliver SUPERB RESULTS. Captus Systems consistently exceeds expectations by using technology-proven best practices and processes, so we can value-engineer and deliver AV 2.0. Captus Systems = Converging Solutions + Streaming Brilliance. Yeah. We’ve got that!


This Crestron Rep is a True Gem!
This Crestron Rep is a True Gem!

From L to R: Gerald Abualy – CEO & Managing Director, Captus Systems; Marla Suttenberg – CEO, Sapphire Marketing; John Radocy – Senior Systems Engineer, Captus Systems Recently, Marla Suttenberg - CEO of Sapphire Marketing - visited Gerry Abualy & John Radocy at our Captus Systems main office. Ms. Suttenberg came-in to discuss the new offerings from Crestron, Digital Projection, & others - while also taking some time to reminisce about the many success stories enjoyed over their long & mutually beneficial relationship. In 2001, Ms. Suttenberg formed Sapphire Marketing, which became one of the leading rep firms in the industry. From the humble beginnings of handing-out flyers at an AV Show right out of college, to her current position as CEO (& everything in-between) – Marla really knows this industry…inside & out! Sapphire Marketing represents several Audio-Visual manufacturers to dealers & consultants in the Northeastern U.S. In addition to Crestron, Sapphire also offers products from companies like Planar, Digital Projection, Leon Speakers, Braehler/CSi, & Clarus Glassboards – among many others. Sapphire is proud to represent some of the very best AV Solutions, which increase both productivity & profitability for the organizations that utilize them. Captus Systems can’t do what we do in a vacuum, & the relationship forged with Sapphire over almost 20 years with Marla and her team is an important & enduring part of our success. We at Captus Systems look forward to the next 20 years, filled with the newest AV innovations coming from Marla and the Sapphire Team. From AV Conference Rooms, to Huddle Spaces, & everything in-between - together, Sapphire & Captus Systems will work to make all of your Audio-Visual dreams come true. Yeah. We’ve got that!


The SOUND of Music (Really Matters!)
The SOUND of Music (Really Matters!)

The SOUND of Music (Really Matters!) September is CLASSICAL MUSIC Month, which brings “listening” to mind – which of course, brings speakers & sound quality to mind. If you’re not sitting in the actual audience at your local Philharmonic, then you’ll have to get your “Beethoven fix” elsewhere. The kinds of speakers that Captus Systems installs are obviously dictated by the types & sizes of the spaces in which they’ll be utilized - & below are just a few examples... Ambience: Classical music makes for soothing background sound. If your organization is the type to share it with your employees throughout the entire space - Tannoy’s CMS 603 DC BM ceiling recessed speakers would be a great fit for you. https://www.tannoy.com/Categories/Tannoy/CMS-3-0/CMS-DC/CMS-603DC-BM/p/P0BU4#googtrans(en|en) Practice Makes Perfect: Is your child a budding virtuoso? If so, they’re probably practicing in a large classroom or orchestral rehearsal space. A good bet for speakers in this case would be surface-mounted speakers like the JBL Control 5 - or for smaller rooms - the Control 25’s. https://www.jblpro.com/www/products/recording-broadcast/control-5#.XWgBRihKiUk https://www.jblpro.com/www/products/installed-sound/control-contractor-series/control-25av#.XWgBZyhKiUk Proud Parents: Going to your child’s Fall Concert at the high school? Whether they’re in the band, orchestra, or chorus - their music would surely be enhanced by a system like the Fulcrum Sound Profile S full-range speaker. https://www.fulcrum-acoustic.com/assets/pdf/Spec%20Sheets/Prod%20Spec,%20S%20v13.pdf The Bigger the Better: And for a large live performance space - the Meyer Sound self-powered Lyon Line array speakers with UMS subwoofers hanging from above, might be just the thing. https://meyersound.com/product/lyon/ https://meyersound.com/product/ums/ No matter where you go to get your Classical Music on - (or any other kind of musical entertainment) - our Team at Captus Systems has the experience & skill set to get you the technology you need to make it SOUND ITS VERY BEST! Yeah. We’ve got that!


Back to School:  Shorter Than a Goldfish?!
Back to School: Shorter Than a Goldfish?!

A recent study conducted by the Microsoft Corporation found that humans now have an attention span that’s shorter than the 9-seconds attributed to that of a goldfish! Our attention spans have decreased a whopping 33% in the past 2 decades - from 12-seconds in the year 2000, to a mere 8-seconds in 2019. With this in mind, the best way to pique a student’s interest is by conforming to an “if you can’t beat ‘em, join ‘em” mentality. And to that end - the best way to capture the attention & imaginations of today’s students is by throwing-in some Audio-Visual stimulation. AV – Enticing Students With What They Already Know: The use of smart phones, tablets, laptops, & the like have become so commonplace among today’s school-aged population, that it makes complete sense they’d be more apt to be attentive in classrooms equipped with Audio-Visual enhancements. Two-thirds of students surveyed agreed that the sights, sounds, & interactivity of video walls, wireless presentation systems, & whiteboards truly heighten their learning experience. These systems not only create dynamic & immersive learning environments, but they also allow for collaboration with students, teachers, & institutions from afar. In the arena of higher education, colleges & universities are even using “upgraded technology” to entice potential undergrads to attend their particular establishments AV’s Increasing Role in the Classroom: Audio-Visual technology is playing more & more of an integral role within the hallowed halls of academia, from K-1 - through Grad School - & beyond. According to AVIXA’s Marketing Opportunity Analysis Report on Education (MOAR) – almost half of those surveyed reported that the use of AV technology undeniably increases their engagement & participation in a learning environment. This is a natural fit for today’s learners, who spend such a large percentage of their non-academic hours on devices driven by technology. In order to grab the attention of today’s students, educators must harmonize with the tech-driven reality of those whom they serve. Classroom Collaboration: Legrand AV is just one of the many companies that make collaborative classrooms possible. The Legrand AV brands of Chief, Da-Lite, Middle Atlantic, & Vaddio can provide classrooms with a multitude of AV solutions that’ll get even the least-interested student to perk-up. In addition to using the latest AV hardware…bigger spaces like lecture halls provide optimum spots for livestreaming content using Cloud-based platforms like Zoom, Google Hangouts, Skype, & Cisco WebEx - to name a few. And of course – lecture halls are also the perfect spaces for setting-up projectors & screens, making Audio-Visual teaching opportunities easier than ever! (legrandav.com) Bottom line: It’s all about getting students excited about education, which can be accomplished by improving the quality of their visual & auditory learning. A study done by the International Society for Technology in Education found ample proof that academic performance is highly enhanced by presenting digital content used in tandem with traditional teaching practices. Can’t be in the classroom? That’s okay, because AV technology is a terrific tool that allows for teachers to provide lessons for off-premise learners. A product such as the Robo TRAK Presenter Tracking System from Legrand AV provides smooth & precise panning & tilting motion that accurately follows an instructor as they move around the space – whether it’s from a small classroom or a large auditorium. The expertise & knowledge that the Captus Systems team provides, can easily facilitate the design & integration of the very best in AV-enriched classrooms. If your institution needs a technology refresh, we’ve got the grades to make it happen for you! Yeah. You’ve just been schooled.


Our Captus Systems’ Team:  Meet John Radocy, CSD
Our Captus Systems’ Team: Meet John Radocy, CSD

Captus Systems is proud to introduce another member of our fine Team – John Radocy, CSD. John has joined us as our Senior Systems Engineer - & we are very happy to welcome him into the fold! CAPTUS: Why did you decide to join the Captus Systems Team? JOHN: The first thing that jumped-out at me was the people. I’ve worked with this group in the past, & I know from previous experience that this Team is more than capable, fun to work with, & are a strong, loyal group of professionals. Secondly - it’s the method in which they want to accomplish success…a newer, more refined way of thinking. And lastly - it’s the types of projects they’re targeting…projects that leverage the latest in technology & infrastructure. CAPTUS: What sparked your interest in the Audio-VisualIindustry to begin with? JOHN: Ever since I was very young, I’ve had a need - a yearning to understand how things worked. So much so, that I used to disassemble all of my toys! This way of thinking always drew me to mechanical devices (cars, machinery, boats, planes etc.), and electronic devices (technology). It’s what inspired me to take the Computer Aided Drafting and Design classes at Grumman Data Systems. Getting a Draftsman position with an Audiovisual Integrator – along with my desire to understand the workings of the technology involved - became a natural fit for me - & I have loved this industry ever since! CAPTUS: Tell us a little bit about your career path: JOHN: My first jobs were local retail establishments, which helped to mold my ability to work with customers face-to-face, & to understand how to assist them in getting what they wanted. I then started working more in the mechanical industry, which led me to understand the effects of time, & exactly what a client pays for. After taking time off to go to school, I worked at an interior design firm in NYC, which helped me to acquire knowledge in construction. Since 1992, I’ve been working solely in the AV industry (Tamco Systems, Ace Audiovisual, Audio Command Systems, Ace Communications, JVN Systems, TriTech Communications, HMBA, & now at Captus Systems). I’ve watched the industry change from barely being able to get a computer to display on a projector - to wireless technology, AV over IT, PC based video conferencing, 4K to 8K video and beyond! It’s been an exciting ride and I can’t wait to see where this all goes! CAPTUS: Name at least two interests outside your work in the AV Industry that the folks reading this might find interesting about you: JOHN: Sports & Sports History – I love filling my brain with some of the more interesting stories about sports competitions on the field, & the formation of teams and leagues off the field. On one of my projects, there was a construction manager who wore an Oakland Raiders hard hat. I explained to him the origins of both the league they started-in & of the team itself. It got to the point where every time I showed up on the job site, I would have to give him another historical insight about the team or the league they came from. This guy wound-up having groups of guys gather around me, to hear me tell the stories again. (Unfortunately, my presence held-up project progress!) On the “sports participation” side of things, I was a former college athlete with opportunities to try-out for a spot on a United States Olympic team. And on the completely opposite side of the spectrum…I love to draw, & have done many charcoal & pencil drawings - a talent & gift that I inherited from my late father. Our Captus Systems Team is bursting with experts & leaders in the AV field – & we’re also just a nice bunch of people! John is a seasoned, talented engineer who brings both his expertise & his enthusiasm to the job. Let Captus Systems help you to reach your Audio-Visual goals…it’s what we do best! Yeah. We’ve got that!


Memorial Sloan Kettering Cancer Center
Memorial Sloan Kettering Cancer Center

Memorial Sloan Kettering Cancer Center: Problem Solved Captus Systems is a leading Audio-Visual Design & Integration Company, unique in its approach to AV - from an I.T. core. We provide state-of-the-art results for all of our clients, many of which meet the requirements for Standard Application Modalities. S.A.M. is an acronym for Standard Application Modalities - the uniform processes that should be adopted to make the technology we all use more accessible, & easy to operate. In this MEET SAM overview, we cover how Captus Systems used Lightware to solve the problem that Memorial Sloan Kettering Cancer Center had with their video meeting rooms. Problem: Memorial Sloan Kettering Cancer Center did not have enough content inputs on their Cisco Webex Teams codec. They wanted to use the existing Cisco infrastructure in a simple, easy-to-use, cost-effective way, allowing for their people to operate these rooms hassle-free. Sam Palmucci - Manager, Video Design & Engineering for MSKCC Solution: Enter the Captus Systems/Lightware/Cisco Solution. With the multiple-content input capabilities of the Lightware framework, Captus Systems was able to bring all of the inputs MSKCC needed, directly to the Cisco Touch 10. This eliminated the need for a matrix switcher & programming. Jason Tirado – President, Lightware Nicholas Foresta – System Consulting Engineer for Captus Systems Additionally, it… Reduced the overall cost of the rooms considerably Allowed for faster deployments Created a much shorter build time Ultimately, this provided MSKCC with the resources to put-in more video rooms. Everything their staff needs is now at their fingertips…right there on the Touch 10. What Makes This a S.A.M.? An effective S.A.M. connects everything & eliminates complexity. The MSKCC solution was easily & cost-effectively delivered to multiple rooms. Lightware’s open API is what attracted Captus Systems. Clients have their needs, their recommendations, & their questions; MSKCC Goals… Reduce equipment Remove programming Create faster deployment Bring-down cost Increase stability That’s exactly what was accomplished…& that is the true essence of a S.A.M. Standards effectively become templates within our clients’ organizations. Lightware’s application - within the Cisco environment - is designed to be repeatable & easily deployable. This was the perfect solution for MSKCC. The Proof is in the Pudding: The number of calls to the MSKCC I.T. Help Desk have gone down significantly! The people using these technologies don’t know the particulars of the equipment - & they probably don’t care to know why things work…they just want to touch it & have it operate seamlessly. We can do more with less, using existing infrastructure & equipment. This collaboration puts MSKCC at a point where their Audio-Visual standards are truly STANDARDS…that’s what it’s ALL ABOUT! Captus Systems is proud of the S.A.M. environments at Memorial Sloan Kettering Cancer Center, & the problems that they solve. Subscribe to our YouTube Channel to find more S.A.M. Systems that can do the same for you. If you believe that AV is too costly, too complicated, or too unpredictable to meet the needs of your organization…Captus Systems has the Team to find the perfect solution for you! Yeah. We’ve got that!


Thank you, Moon
Thank you, Moon

Over the past few weeks, the entire world has been celebrating the 50th Anniversary of the 1st humans to step foot on the moon. The Apollo 11 Mission rocketed its way into the history books on July 16, 1969 - & on July 20th, 1969, Neil Armstrong took those first brave steps as he famously remarked “The Eagle has landed. That’s one small step for man – one giant leap for mankind.” Those words have echoed throughout the universe ever since, as proof that the USA was indeed the proud champion over the Russians, of the uber-competitive space race! Even with the rudimentary technology that NASA had back in the 1960’s, they managed to do what most thought was impossible. Talk about long-distance video conferencing…Houston’s Mission Control was no huddle space! Can you imagine what that preeminent AV room would have looked like if they’d had today’s technology? They certainly would have taken advantage of Cloud-based conferencing like Cicso Webex, Blue Jeans, Starleaf, or Zoom. And - how different those view screens would have appeared it they’d had any one of today’s large display offerings, from companies like Planar, Philips, Biamp, LG, NEC, Samsung, to name a few. Truly an Audio-Visual Integrator’s ultimate dream project! In addition to the obvious technological tools that were used to communicate & view their missions, NASA’s space program had to engineer many different types of devices in order to make that moon-shot & its other voyages possible - & to help make astronauts & their spacecrafts perform as comfortably & practically as they could. Thanks to the race to the moon, many of the conveniences that we enjoy & take for granted in our modern lives, are a direct result of NASA’s technological innovations*. Here’s a sampling… Wireless Headsets: Developed so that Astronauts could be handsfree, without having to worry about entanglement with wires. Camera Phones: Onethird of all cameras today contain the technology originally developed by NASA’s Jet Propulsion Laboratory, which was tasked with creating cameras small enough to fit into a spacecraft. Computer Mouse: Invented by a NASA researcher, resulting from their efforts to devise the best way manipulate data on a computer screen PCs: Conceived for use at NASA, the technology for Portable Computers was later introduced into the commercial market for the benefit of all mankind. Athletic Shoes: A former NASA engineer first pitched the idea for the technology behind what we now know as Nike Airs, for use in astronauts’ space boots. Memory Foam: Formulated by NASA to make pilots’ seats more comfortable. Foil Blankets: The thin metallic sheets we see today used to envelope runners after a marathon, (& used in other extreme Earthly temperature situations), evolved from lightweight insulation material used to protect both people & spacecrafts while in space. Home Insulation: Was originally devised by NASA to help protect against the extreme temperatures of space travel. FreezeDried Food: Necessary for space travel so as not to weighdown the cargo hold with “regular” food, this process allows the food to retain 98% of its nutrients, while weighing only 20% of its original mass. Baby Formula: Now contains a nutritional enrichment ingredient, produced as a direct result of the NASAsponsored research used to explore the nutrients needed for long space travel. Artificial Limbs: NASA’s innovations for use with extravehicular activities are currently being adapted to create more functionally dynamic artificial limbs for humans. ScratchResistant Lenses: The diamondhard coatings developed for aerospace systems is the same technique now used to protect our spectacles. …and so many more… *Much of this information was culled from NASA’s Jet Propulsion Laboratory Captus Systems salutes the men & women of the Space Program – from yesteryear through today! It is because of the herculean efforts of the countless teams of scientists, engineers, researchers, mathematicians, technicians, explorers, & astronauts - that not only did we make it to the moon – but we as private citizens also benefit from the fruits of their labors. As is stated by Leland Melvin, Engineer & Retired NASA Astronaut, “It’s all about team work & crossing boundaries - & communicating in ways like we’ve never done before.” Here’s to the next big adventure…to infinity & beyond! Captus Systems - always on the cutting-edge of Modern AV Technology!


Spotlight : Gerald Abualy, CEO & Managing Director of Captus Systems
Spotlight : Gerald Abualy, CEO & Managing Director of Captus Systems

Gerald Abualy is the CEO and Managing Director of Captus Systems, a leading Commercial Audio-Visual Design and Integration firm located in New York, USA. 1. Describe your journey in the AV industry? How did it start? In the 1990’s I was working for the third largest enterprise software company in the world. We had offices all over North America, and in more than 50 countries. One day, I was in the middle of a presentation to more than 40 people in the Conference Center and an additional 50+ folks on the “audio-bridge”. Nothing was working. My PowerPoint presentation was upside down and backwards on the rear-projection screen, and the integrated audio conferencing was not working either; so the “AV Guy” was called. He pointed the gooseneck podium microphone to the desk phone and put it on speaker. He then crawled through a hidden door into the rear-screen room and “fixed” my presentation. That’s when it clicked! If this world-renowned, leading software company can’t make their own collaboration technology work, then who can? Nine months later I resigned; much to my wife’s dismay. Hence, began my Audio-Visual Career. Throughout, my focus has been to help enterprise, corporate, and higher end clients meet the expectations of the people in their organizations. We started with organizations based in the NYC metro area, which ultimately brought us to many clients across North America and then eventually, to Europe and Asia. It’s been an unbelievable journey! 2. What do you think are the challenges that are facing a new person who wants to join the industry? Keeping-up with the latest products and technology is always tough, especially for people who are new to the industry. It can be overwhelming. That being said, at Captus Systems, our job is to exceed expectations. If we can understand what’s in our clients’ minds – then exceed it – we’ve done our job. The technology will come to those who want to learn. It’s the understanding of what our clients want and need that takes focus. 3. What are the positives of working in this industry? No two projects are exactly the same. There’s always a challenge that needs our attention. But most importantly, working on a team is truly a positive. It’s the most rewarding part of the industry! Everything we do takes a team. At Captus Systems, we are fortunate to have assembled a very strong team, built with passion, knowledge and integrity. Technology without people who care is a recipe for disaster (Think “2001 Space Odyssey” or “Terminator”). [RELATED] : If you have missed any of my previous interviews, please click here. 4. What in your opinion would you change in the industry? What are the negatives that are prevalent? We’re not here to change the industry…. that’s like trying to change the weather. We are a Professional Service Organization, so we don’t actually manufacture anything. We Design. We Engineer. We Install. We Commission. We Support. We Consult. We Offer Solutions. We leave the industry problems to others. But with all that being said, what the industry does need is more woman in AV and technology in general. 5. Describe your ideal client? What do you wish clients to know before hiring you? See also Spotlight : Dave DiGirolamo, CTS-D, Director of Audio Video Systems, Building Infrastructure Group Our ideal client generally has used technology, and has had a less-than-favorable experience. They have a clear understanding of a problem but don’t know the solution. They know that it can be better (probably MUCH better). They need someone to show them how. What our clients should know before hiring us is how PASSIONATE we are about solving problems. It’s what we do! 6. If you were going to start over, what would you do differently? Absolutely nothing! I’m the type of person who always looks forward. That attitude has served me well throughout my life and career. We work hard to impart that philosophy on the Captus Systems Team. The AV industry is innately moving forward, so my forward-looking predisposition fits right in with our business model. 7. Describe a typical work day for you. What are your daily disciplines? I devote a significant part of my day to cultivating new and maintaining old relationships and friendships: Keeping in touch with clients…What do they need? How did we do? How can we improve? Meeting with or speaking to industry leaders on all sides of the equation: vendors, partners, engineers, architects and manufacturers. I think of it as building trust. Trust is hard to build – it takes time. But when you have it you don’t want to lose it. I have found that investing in Trust-building activities pays the highest dividends for years to come. Also, since as an industry we rely on the people who make up the Captus team to deliver solutions, finding and developing people so that they can reach their full potential is a large part of my day. Other parts of my day include the focus/mantra for me and our team: Deliver Well! (I also make lists and read a lot.) 8. Describe the apps and gear that you use daily which makes you more productive? My software background has always been in the forefront of my mind. But until recently, I found that the types of systems I wanted cost much more than what we could afford. Luckily, the internet is there to help! We’ve invested heavily in Cloud-based technology systems which allow for our team members to always be connected – fostering better (and less expensive) communication. Also, these systems allow us to communicate with our clients, partners, and vendors in the most efficient way possible. Every day, we make improvements and add new features to our processes. The team hears me say this all the time: “If we sell and deliver technology to make our clients’ lives more efficient, then we should be using technology to provide the same for the Captus Team”. 9. How do you stay relevant in this industry? Whether or not we’re relevant is not up to us – it’s up to our clients and partners. We have our best practices -which include training, industry publications, keeping-up with the latest technology, blogs, and social media platforms. Most importantly – we lead with our expert engineering team; that’s key. If our practices are working, then we’re relevant. If not, we change them. To know more about him or his business, please connect with him on Linkedin. Also please drop your questions in the comments below and I will make sure that he sees them.


Our Captus Systems’ Team:  Meet Felipe Linares
Our Captus Systems’ Team: Meet Felipe Linares

Captus Systems is happy to introduce our Team Member – Felipe Linares. Felipe is a gifted Systems Integrator/AV Technician, & we are thrilled to have him as an integral part of our organization! CAPTUS: Why did you decide to join the Captus Systems Team? FELIPE: I had the privilege of working with one of the founders of Captus Systems at a previous job, where he quickly became one of my mentors in the Audio-Visual field. I decided to work at Captus due to this close working relationship CAPTUS: What is it about Captus in particular, that appeals to you? FELIPE: I know there to be several other responsible, capable, and committed people working here. I see Captus as not only a great place to work, but also as a company that is always finding high-quality solutions for its clients. CAPTUS: What sparked your interest in the AV Industry to begin with? FELIPE: I have always had an interest in technology. In my home country of Colombia, I made learning and technology a priority - even when it meant working full-time to support myself during the day - and studying at night, when I took computer engineering courses. Since then, I have always wanted to work with technology. CAPTUS: Can you share with us an interesting story about an AV project that you’ve done? FELIPE: At a previous job, I had to be on-site for a client. I hadn’t received any prior personal details beforehand from my boss about the client or the location - so when I arrived at the house, I was quite surprised to see that the person who opened the door was recording artist, Shaggy. He was a really nice and relaxed guy, gave me a tour of his home, and we conversed like old friends. It ended up being both a great experience and a successful job. As a result of our collaboration, our company won the “Platinum Disc for Best Sound” award for the song "Mister Bombastic." Working and helping to build this company* was the true start of my experience in the Audio-Visual field. *Together, a good friend and I built this company, which specialized in recording studios and post-production As a result of our efforts, I had the distinct pleasure to work with recording studios, and with artists such as Anton Fig, Billy Amendola, Matty Amendola, Red Iron, Cut and Run, and others. CAPTUS: Name at least two interests outside of your work in the AV Industry that the folks reading this might find interesting about you… FELIPE: I am a passionate soccer fan and player. I played semi-pro on a Division 3 Team in Italy, and still play competitively several times a week. I also love animals. In my youth, I worked for about three years for a pet grooming business at an Italian "toelettatura," where I worked cleaning and grooming dogs and cats - mostly for competitive shows. Captus Systems’ Team Members all have something special to contribute to our organization - & that’s certainly the case with Felipe! We thank him both for his talent as an integrator, & for his infectious positive attitude. Thank you, Felipe!


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